Economic contractions and effectiveness of marketing activities: a case from the automotive industry
10369257
Ulusal
Hakemli
ESCI
Economic contractions and effectiveness of marketing activities: a case from the automotive industry
URAY NİMET,ÜLENGİN FUSUN,ÜLENGİN KEMAL BURÇ,BEYHAN HİDAYET,KAYA AYDIN GİZEM,Varol Sirkeci Kübra
JOURNAL OF MARKETING ANALYTICS
Türkçe
1
2025
13
4
1194
2050-3318
Basılı
Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Finans>Finansal Tahmin ve Modelleme>Yatırımlar ve Portföy Yönetimi>Davranışsal Finans>"Economic contractions","Marketing activities","Passenger car industry","Business performance","Quarterly data","M31","M37","E70","M21"